Typography and Graphic Design

What cues do you rely on to create the same message for two separate audiences? For kids, I used more shape than words and focused on color. For the older audience, it was more about words than visual context What invoked emotion? Really just figuring out your audience Was it easy to visually create the same message for two separate audiences? Yes and no. For the kids it really is not hard to be creative cause really anything can work, for Adults you want it to be visual enough to get attention but not distract from the message What surprised you? What did you find interesting? Appealing? This was much harder than I thought and was not as easy to be creative as you would think. Were there certain colors and fonts that consistently drew your eye? What did they have in common? Colors for kids are reds, blues, yellows bright and eye-catching